Building Your Brand Identity: More Than Just a Logo
Photography, Business, Real Estate Photography Michael DeMarco Photography, Business, Real Estate Photography Michael DeMarco

Building Your Brand Identity: More Than Just a Logo

Building a brand identity isn’t just about a logo — it’s about crafting a visual and emotional language that speaks to who you are and what you stand for. From choosing the right colors and typography to defining your voice and values, this guide explores how to develop a brand identity that evolves with your creative journey and continues to connect with your audience over time.

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Prospecting Clients for Your Photography Business in Today’s Digital Age
Real Estate Photography Michael DeMarco Real Estate Photography Michael DeMarco

Prospecting Clients for Your Photography Business in Today’s Digital Age

The photography industry has changed dramatically — it’s no longer just about having the best gear or editing skills. Today, success comes down to visibility, authenticity, and connection.

In an age where everyone with a smartphone can take a photo, standing out as a professional photographer means being intentional about how you present your brand and find clients. This blog dives into the modern strategies that help photographers grow their business — and connect with clients who value their creative vision.

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From Lens to Print: Turning Digital Shots into Wall Art
Photography Michael DeMarco Photography Michael DeMarco

From Lens to Print: Turning Digital Shots into Wall Art

There’s something magical about taking a moment captured through a lens and turning it into a piece of art you can hang on your wall. It’s not just a photo — it’s a story, an emotion, and a reflection of how you see the world.

At Eyeconic Shutter, I’ve built a passion around transforming my favorite photographs into tangible works of art through Eyeconic Prints — a collection of high-quality wall pieces that bring spaces to life.

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